The mobility manager is a key figure in sustainable mobility both now and in the future; his or her role is to redesign and rationalize our travel. This professionalism represents an attempt to introduce change, actively contributing to the improvement of the quality of life.
There are, however, fifty shades of mobility managers, so in order to try to grasp them as best as we can, we need to retrace some steps.
In 1998, the area mobility manger was first introduced, whose task was to develop a Home-Work Travel Plan for public entities located in cities with a high risk of air pollution.
Since the early 2000s, characteristics and responsibilities have been defined in detail. This figure fits within the municipal department intended for city traffic management and is responsible for coordinating the relevant offices in the area. The support function to the territorially competent municipality concerns the definition and implementation of sustainable mobility policies and also performs liaison activities between corporate mobility managers.
The main goal is to optimize the local public transportation system while reducing emissions. The activities and goals to be pursued by the area mobility manager are many, including: promoting outreach to interested companies and entities; fostering integration between LSCPs and municipal government policies; integrating solutions to the transportation system that follow an intermodal logic with greener systems such as bicycles, scooters, and electric vehicles; and promoting the spread of collective cab, car-pooling, and car-sharing services.
In 2015, the relevant legislation introduced the mobility manager in all educational institutions at all levels. The main analysis is, of course, focused on home-to-school travel, so the interlocutors both external, other educational institutions and municipalities, and internal, administrative staff, faculty and students, change. But there are other responsibilities involving the school mobility manager, including: controlling travel during school trips, managing relationships with other institutions in the area, the municipal administration and transportation companies, and finally, encouraging the use of bicycles or other environmentally friendly vehicles.
The Relaunch Decree stipulates that the corporate mobility manager is a figure who specializes in controlling the demand for mobility and promoting sustainable mobility as part of the home-to-work travel of employees.
The company’s Mobility Manager is called upon to carry out specific analysis, planning and monitoring activities, based on various assessments that include: reduction of employee travel and related costs; costs associated with the use of the company fleet; air quality and the surrounding environment by reducing emissions; and the company’s reputation in eco-sustainable efforts.
The ultimate goal is to draft the PSCL using various means at its disposal such as statistical tools, questionnaires, and geocoding tools. This must be followed by the implementation of a monitoring system with the definition of a methodology and the identification of indicators that can provide shared social, cultural and economic goals with reduced impact on the community.
TMR wants to contribute to change, which is why it envisioned youMove as a platform to support mobility management in both the PSCL construction phase and the subsequent monitoring phase. We do not need time travel; we want to work today to change tomorrow’s mobility.
